Youtube Ads

What are Youtube Ads?

With YouTube ads, you can reach your target audience while they are watching videos or searching on YouTube. Also, you don’t have to pay as long as they don’t show interest in your ad.

YouTube, one of the most used video sites in the world, is a platform visited by billions of people. YouTube is also the second most used search engine worldwide, after Google. A platform that is used so intensely and so popular draws attention as a suitable advertising space for companies and brands.

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Youtube Advertising Models

Trueview In-Stream

With this placement option, advertisers’ YouTube ads appear at the beginning, end, or middle of YouTube videos. Users can skip the ad after 5 seconds.

Advertisers are only charged if their users process 30 seconds of the ad or the entire ad if the video is shorter than 30 seconds.

Trueview Display 

When you use display ads, advertisers’ videos appear alongside YouTube videos, as an impression on YouTube video pages, or on the Google display network. As with the Insearch format in search results, advertisers are only charged if users view the ad.

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In – Search Results

Advertisers’ YouTube ads appear on YouTube search results pages when the ad format is used in YouTube Search results (InSearch). Because these ads are paid per click, advertisers are only charged if the users choose to view video ads.

Text-In-Video Ads

On YouTube, text-format ads are known as text overlay ads. Displayed at the bottom of the video frame while the video is playing.

FAQ

Frequently Asked Questions About Our Youtube Ads Service

We wanted to answer some of the questions in your mind just before we started working on YouTube ads with 13 Brave. In order not to make wrong decisions during the advertising process, we have compiled frequently asked questions from our customers for you.

More than ten years have passed since the launch of Youtube Advertising, users on the platform are now familiar with it. Compared to META and other social media advertising platforms, the probability of the ad to be skipped is low. According to Animato, 32% of Youtube users are interested in branded content and ads. If you target correctly while creating your Youtube ads, your ad will be more effective. With the right targeting, your ads will show in relevant or similar search results.
There is no specific budget for YouTube ads. In this regard, you can publish your ads on the budget you want.
Apart from the YouTube platform, your video ads are also displayed to users in video partner sites and mobile applications on the Google Display Network.
There are multiple types of advertisements on Youtube that we can use according to our goal. Different video durations differ in these ad types. The important thing here is to determine the target correctly and create an advertisement accordingly.
In YouTube ads, there is no payment when users do not watch your ads. In this sense, we can say that it is advantageous for advertisers. In YouTube ads, you will be charged for watching 30 seconds of your video, interacting with the companion banner or card.
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